Kate Shilling is the founder of Straightforward Tourism Solutions. Her mission is to use industry networks and innovative thinking to deliver simple, strategic, sales and marketing solutions to travel businesses of all sizes.
Kate has a strong partnership marketing track record across all tourism sectors, and has worked independently and with leading media, creative, digital and social agencies to develop, promote and sell innovative travel experiences in Australia and overseas.
Kate’s career to-date includes roles at Flight Centre in Australia and the USA, Myriad Marketing, Tourism NT, Territory Discoveries, NRMA Travel, Qantas Holidays, Helloworld and Australian Traveller Media.
In 2017 Kate launched Family History Holidays, and last month was appointed as the new Executive Officer at Ultimate Winery Experiences Australia (UWEA).