Jodie Sangster is the Asia Pacific CMO Liaison Lead for IBM Watson Customer Engagement.
Jodie is a leading data-driven marketing specialist and qualified lawyer (specializing in privacy and data protection) and her extensive experience spans over 20 years, including roles in the US, Europe and the Asia-Pacific region.
Prior to IBM, Jodie was the CEO of The Alliance for Data Leadership (AADL), a network of industry associations representing and assisting over 1000 organisations to excel in data-driven and digital marketing, analytics and data governance. The Associations include:
- The Association for Data-driven Marketing and Advertising (ADMA),
- The Institute for Analytics Professionals of Australia (IAPA),
- Digital + Technology Collective (DTC); and
- Data Governance Australia (DGA).
She has also held roles as SVP Global Development for the Direct Marketing Association (USA) and Chief Privacy Officer for Acxiom (Asia Pacific).
Jodie chairs the Global Alliance of Data-Driven Marketing Associations (GDMA), a consortium of 27 data-driven marketing associations around the world with a mandate to advance and champion responsible global marketing and advertising. She is also a non-Executive Director on the Board of Amaysim, Australia’s fourth largest telco.