Jennifer began her 25+ years tourism career marketing for destinations and products in Australia before a trip through South America in the late 1990’s gave her the answer she had been seeking about a ‘profession with purpose’. With the passion, but limited experience in sustainable tourism development as a force for good in emerging destinations, Jennifer left her job to volunteer with tourism organizations in Papua New Guinea, Micronesia and Indonesia, and commenced her Master’s in International and Community Development.
A five-year period consulting on tourism projects in Australia and the Pacific islands followed, before Jennifer joined the World Bank Group’s private sector arm, the International Finance Corporation (IFC) in 2006, as Tourism Specialist for the Pacific Islands. There she designed and managed projects to sustainably strengthen the tourism sector in PNG, Solomon Islands, Vanuatu, Fiji, Samoa, Tonga, and Timor-Leste, and advised projects in other parts of the world. An IFC Leadership Program took Jennifer to Washington DC in 2011, where she briefly left tourism to work on corporate assignments and was responsible for strategy for the Sustainable Business Advisory unit.
The opportunity to lead the Branson Centre of Entrepreneurship Caribbean for a short-term contract took Jennifer to Jamaica in 2013, and saw her resume consulting for tourism and cross-sector entrepreneurship programs. Since then she has worked on assignments in Asia Pacific, Africa, the Middle East and Eastern Europe for the World Bank Group, World Vision, Asian Development Bank, the Australian Government, and the New Zealand Ministry of Foreign Affairs and Trade. She is also an active member of the Board of Directors for the Blue Mountains World Heritage Institute.
Sustainability is integral to Jennifer’s work, be it enabling sustainable economic development, ensuring development is inclusive and not detrimental to local communities, supporting the conservation of environmental or cultural heritage assets, or aiding the recovery of a destination following a disaster or conflict.