Julie Delaforce is General Manager of online community and social media management leader Quiip.
An insightful operator with close to a decade’s experience in the digital space, Julie is a specialist in social media and online community strategy, content, governance, communications, measurement, monitoring and analytics.
Julie has worked across a range of sectors including entertainment, government, health, Not-For-Profit, FMCG and financial services and has significant experience working with high-risk and regulated industries and organisations.
Julie has worked with Quiip since 2011, extending her capability to Senior Community Manager & Strategist in early 2013 before being appointed General Manager in May 2014.
She has led community management accounts for Quiip clients including beyondblue AMP Capital, NSW Health, AGL, Coca-Cola and Mindeshare.
An engaging trainer, Julie has delivered training programs to social media and community managers for organisations including NSW Department of Family and Community Services (FaCS), NRMA, Coca-Cola Australia and 60 Minutes.
Prior to joining Quiip, Julie was Social Channels Manager at Westpac where she played a key role in Westpac’s ranking as the most engaged Australian financial services brand in 2012.
Julie’s wealth of digital and corporate communications experience includes working with major brands Nestlé, Diageo (Johnnie Walker), uBank (National Australia Bank) and Paramount Pictures. She has held roles as Head of Marketing and Communications for an online start-up; Online Community Manager with global advertising agency JWT; online community specialist roles for Network PR and BubHub; and Online Content Production at ninemsn.
Julie contributes to further understanding of the role of online community management and social media as Community Manager for the Australian Community Managers’ Facebook Group of more than 2,000 community managers, a role she has undertaken since January 2013. Julie is also a regular contributor to a range of media outlets and is a sought after speaker.