Carnival Cruise Line
Jennifer Vandekreeke – Carnival Cruise Line, Vice President Australia
Jennifer Vandekreeke is Vice President Australia for Carnival Cruise Line – the world’s largest cruise line. She spearheaded the launch of the company’s first international commercial operations in Sydney in 2011 shortly before the arrival of Carnival Spirit in 2012 and her sister ship Carnival Legend in 2014.
Jennifer’s driving principle is developing a compelling brand differentiation rooted in a product truth that is communicated at every touchpoint. In the case of Carnival Cruise Line, this means a fierce dedication to delivering a customer experience that is perfectly married with Carnival’s brand of free spirited, family-friendly fun. In just three and a half years, this strategy has seen the brand become the number one family cruise line in Australia and the number two cruise brand based on brand consideration.
Originally from the US, Jennifer moved her young family to Australia in 2011 to take on her role. Prior to launching Carnival Cruise Line in Australia, Jennifer lived and worked in some of the world’s most inviting destinations including Italy, France, Colombia and Mexico, with past roles including Strategic Planning Director at Young and Rubicam in Colombia and Miami and Marketing Director at Club Med North America.