Jackie Crossman, Sydney Principal, Red Agency
Jackie Crossman is a distinguished member of the Australasian PR community by any measure – longevity, client acquisition and impact, industry service, peer recognition or awards success.
A Fellow of the Public Relations Institute of Australia (PRIA) and regular judge of PRIA’s Golden Target Awards, Mumbrella’s CommsCon Awards and B&T 30 Under 30, Crossman is a corporate and marketing communications specialist with extensive experience and expertise in issues and crisis management, social media activation, event and sponsorship solutions, and media strategy, relations and interview skills training.
Her early career was in radio and after a grounding in PR with global firm Burson-Marsteller, Crossman
founded her own consultancy in New Zealand in 1988, a business that eventually became Porter Novelli New
Zealand of which she was Managing Director.
Prior to forming Crossman Communications again in Australia in 2003, she was Executive Director of NISAD
Schizophrenia Research based at the Garvan Institute in Sydney. Crossman Communications was acquired by
Red Agency on 1 January 2016 with Crossman appointed Sydney Principal.
The creator of the long-running Weet-Bix Kids Tryathlon, National Vegetarian Week and ‘Thank You Day’ for
Research Australia, Crossman has counselled many of Australia’s most successful companies and has won
multiple PR awards at state, national and international level including Australian and APAC accolades for her
work to rebuild trust in Malaysia Airlines following the twin tragedies in 2015.
Corporate and marketing communications – strategy, creative and implementation
Issues and crisis management
Event and sponsorship development and management
Media strategy, relations and interview skills training
Social media activation and conversation management