Head of Media and Entertainment, GfK, APAC
Morten’s background and passion is in the discipline of Psychology with a focus on research design and statistical analysis. His earlier career was dedicated to the academic research of emotion and cognition and the role they both play in how people make decisions. Since joining GfK, Morten has been able to satisfy his curiosity for understanding human behaviour by exploring the choices we make every day regarding the media we consume and the products we buy. He has held a variety of leadership roles within GfK and is currently responsible for their Media and Entertainment business in the APAC region. Morten holds a First Class Honours degree in Psychology, and a PhD in Psychology. He is a full member of the Australian Market and Social Research Society (AMSRS) and a Qualified Practising Market Researcher (QPMR).