General Manager, Collette Australia
Alison Mead heads up the Sydney office of leading global tour operator Collette in Australia. In early 2015 Alison managed the launch and opening of the Australian division and has since been responsible for leading and growing Collette’s guided travel business in the Australia market – and soon to be opened New Zealand office.
Alison has a wealth of knowledge and experience in the travel sector with her industry background spanning more than 22 years in retail and wholesale. Throughout her career she has held senior and managerial positions with the Intrepid Group, Suntravel and Integrity Tours.
Bringing a passion for travel and strong leadership to the role, Alison works closely with key partners in the travel trade, including with agent partners, as well as with trade and consumer media to develop awareness of the Collette brand. She has been responsible for driving and achieving aggressive sales growth and ensuring the long-term presence of Collette in the market.
Building these relationships and leading and mentoring a talented sales, reservations and marketing team have been integral to Alison producing and sustaining the success of the Collette brand in-market over the past three years.
Displaying great innovation, leadership and determination, Alison is well on her way to transforming the name Collette – a US family-owned business celebrating its centennial next year – into a household name in Australia.